Fainast Website Design
Project Overview
Finast Landing Page design
Finast is a company that makes sure your finance endeavours fast and secure. But to convey that it needed a very clear, trustworthy and engaging. That's where I come in I focused on clarity creating connection and trust to make sure the Landin page reaches it's maximum goals which is downloading and start using the app.
Problem Statement
Finast had a robust and user-friendly app for managing personal finances, but their landing page failed to reflect the app's capabilities and value effectively. The design lacked clarity, leaving users unsure about the app's features and benefits.
📱Additionally, it was not optimized for mobile, resulting in a poor user experience on smaller devices.
Solution
To address the challenges, a modern and responsive landing page was designed to align with Finast's brand values and app capabilities. The new design emphasizes clarity, trust, and engagement by showcasing the app's features and benefits in an intuitive layout.
By optimizing for both desktop and mobile, the landing page ensures a seamless user experience and effectively drives user action.
Process
User research
Understanding the target audience was a crucial first step. We identified key pain points, such as the lack of clarity in financial tools and the need for mobile responsiveness. Insights from user interviews and surveys shaped the design to prioritize simplicity and engagement.
Wireframe
The wireframe stage focused on creating a clear and intuitive structure for the landing page. Each section was carefully planned to guide users toward the app’s features and benefits. By visualizing the layout early, we ensured a seamless flow and hierarchy of information.
Design
The final design emphasized a modern, clean aesthetic with a professional purple color palette. Every element, from typography to icons, was chosen to reflect trust and efficiency. The responsive layout ensures a consistent experience across devices, making Finast accessible to all users.
Prototype
Interactive prototypes brought the design to life, allowing us to test functionality and gather feedback. This stage highlighted areas for improvement, such as refining the CTA placement and optimizing navigation. Prototyping ensured the final design was both functional and user-friendly.